Answers
Plain answers to the questions owners ask us about search, AI answers, leads and websites. Each one stands on its own, so you can share any of them.
What is GEO (generative engine optimization)?
GEO, generative engine optimization, is the work of making a business visible and recommended inside AI answers from ChatGPT, Perplexity and Google.
GEO vs SEO: what is the difference, and do you need both?
SEO aims for a ranked link; GEO aims for a recommendation inside an AI answer. How they differ, where they overlap and why most businesses need both.
Are AI answers taking clicks away from Google search results?
What Pew Research Center found about AI summaries and clicks on Google, what the study does not show, and what it means for a service business.
What should you ask before hiring an SEO or GEO agency?
Ten questions to ask any SEO or GEO agency before you sign, what a good answer sounds like, and the warning signs that should end the conversation.
How long does SEO take to work?
An honest answer on how long SEO takes for a service business, what decides the timeline, and what you should be able to see along the way.
What is lead attribution, and why does a small business need it?
Lead attribution means recording where every inquiry came from. Why it matters for a small business, which channels to track and how to start.
Should you upgrade your website or rebuild it?
When to fix the website you have and when to build a new one: the signs for each, what to keep either way, and the questions to settle first.