What does a GEO agency actually do for a business?
A GEO agency works to make a business show up, and be described correctly, when customers ask AI assistants such as ChatGPT, Perplexity or Google's AI who to hire. A business should get a clear picture of how assistants describe it today, the errors corrected, its services and area made unmistakable, leads from AI assistants tracked as their own channel, and a regular report of where it is and is not mentioned.
What you should get
- A starting picture: what the main assistants say about your business today, if anything, and whether it is right.
- Corrections: the wrong service, the wrong area, an old name or a mix-up with another business with a similar name, put right.
- Clarity: what you do, where and for whom, unmistakable.
- Your business described as the clear answer to the questions your customers ask.
- Leads from AI assistants recorded as their own channel, so you can see what they are worth.
- A monthly report: which questions you are named for, which you are not, and what changed.
What you should not pay for
Google says there are no additional requirements, and no special optimizations necessary, to appear in its AI Overviews or AI Mode. Be wary of anyone selling a secret trick for AI answers. The work is making a business clear, accurate and well supported wherever customers and assistants look, and that takes time.
Also walk away from fake reviews, fake articles, fake accounts or posts that pretend to be customers, and any promise that a particular assistant will recommend you. No one controls what an AI model says.
How to tell it is working
Ask the same questions of the same assistants each month and keep the answers. Early progress looks like being described correctly; later progress looks like being named for the questions customers ask; the result that matters is inquiries that arrive from AI assistants, recorded as such.
Sources
Related answers
- What is GEO (generative engine optimization)?
- GEO vs SEO: what is the difference, and do you need both?
- What should you ask before hiring an SEO or GEO agency?
GEO: recommended in AI answers
When a customer asks ChatGPT, Perplexity or Google's AI who to call, the answer names a few businesses. GEO is the work of making yours one of them.