Should your website have an FAQ page?
Often yes, but only if it holds questions customers really ask before they book, with answers you would stand behind. Usually each answer belongs on the service page it relates to, with the FAQ page as a short list that links to them. Write each answer so a reader who lands on that one answer understands it, and set a date to check every one.
Questions that earn a place
Start from what customers ask you on the phone or in messages before they book. For a service business that is often whether you cover their area, how soon you can start, what to expect on the visit, how payment works and what you do not do. The related answer on whether a blog is worth it lists where to find such questions.
Questions to leave out
- Questions invented to fill the page. If nobody asks one, a visitor gains nothing from it.
- Answers that belong on a service page, such as what a service includes and who it suits. The related answer on describing your services covers those.
- Anything you would not stand behind, such as a promise of timing or an outcome you cannot always keep.
- Answers that go out of date quickly, unless you will check them often.
Google's advice as the frame
Google's guide "Creating helpful, reliable, people-first content" lists, among its warning signs, content that leaves readers feeling they need to search again to get better information from other sources. The related answer on what Google means by helpful content covers the guide's other questions.
As general advice, not Google's: that is a reason to answer each question fully and to skip questions nobody asks. The related answer on getting mentioned in Google AI Overviews covers what Google says about its AI features, and why no one can promise a mention.
Where the answers should live
As general advice, a visitor reading a service page is often partway through deciding, so an answer helps most where the question comes up. The FAQ page then works as a short list of questions that link to the pages holding the answers.
| Kind of question | Usually fits |
|---|---|
| About one service: what is included, how long, who it suits | On that service page, close to the part it explains |
| About the whole business: area, hours, payment, what you do not do | On the FAQ page, and near the contact details if it often decides whether someone calls |
| Needs a long answer | On a page of its own if it needs one, linked from the FAQ page |
| You would not stand behind it | Leave it out |
Writing and keeping each answer
- The related answer on whether a blog is worth it covers how to write a useful answer; the same habits apply here.
- Check every answer on a set date, and whenever hours, areas or policies change.
Sources
Related answers
- Should a small service business have a blog?
- How should you describe your services on your website?
- How do I get my business mentioned in Google AI Overviews?
- What does Google mean by 'helpful, people-first' content?
Websites, built or upgraded
A new site from a blank page, or the one you have made fast, clear and worth visiting. Either way it is built to do one thing well: turn a visitor into a customer.