What should you do when Google changes your hours or says your business is closed?

Ascent Vision · Published October 24, 2026

Google updates profiles from user suggestions, licensed content and other sources, so your hours or a closed label can change without you. Info Google changed shows in blue in the profile editor. For some suggested edits Google notifies the owner, who has 4 days to accept or reject; with no response, it may publish the edit if other public information supports it. To fix it, sign in, open Edit profile, then Hours, and correct the hours, or reopen a location marked closed by mistake.

Where the change came from

Google says it gathers info from sources like user reports and licensed content, and may update a profile when they report its info is incorrect or outdated. Where the feature is available, people signed in to Google Maps can suggest new hours or report a place closed, and Google says it reviews those edits. In some regions Google may also send automated calls or texts to the verified phone number, and the answers can update the profile; they appear under Edit profile, Collected info, with their source and date.

The related answer on what a Google Business Profile is explains why the owner never controls the whole profile.

How to review a suggested edit

Sign in to the Google Account linked to the profile; Google shows a notification at the top when it has made updates.
In the profile editor, blue text marks info Google changed.
For certain suggested edits Google notifies you by email or in the product, and you have 4 days to accept or reject. With no response, Google may publish the edit if other publicly available info, such as the business website, supports it.
Google may also apply some user edits without asking first, where needed to meet its policies. You can always update the profile directly.
If someone else holds the profile, see the related answer on what to do if someone else controls your Google Business Profile.

Fixing your hours

Google's steps: go to your Business Profile, select Edit profile, then Hours, choose Open with main hours, tick each day you are open, set the times and save. For holidays and other short changes, use Special hours; Google suggests confirming your hours for official holidays even when they are the usual ones. Google says it reviews changes before they go live.

Closed labels: yours and the public's

An owner can mark a profile Temporarily closed or Permanently closed in the same Hours section. Google says to use Temporarily closed for more than 7 days, the off-season or indefinitely, and Special hours for about a week or less (its Special hours page says up to 6 days in a row), and that temporarily closed businesses can rank after open ones in broad searches. The related answer on marketing for seasonal businesses covers the off-season.

The public can also report a place closed in Google Maps, and Google says that feedback helps it decide. Its Maps page says "Do not mark a place open or closed based on its hours": closure means whether a place is still open for business.

If you were marked closed by mistake, reopen: Edit profile, Hours, Open with main hours, set your days and save. Google's one exception is a profile already marked permanently closed because of a move or name change: for that case it says to add and verify a new profile and contact Google about moving the reviews. Otherwise a business that moves should update its existing profile, as the related answer on why a business is not showing on Google Maps explains.

Sources

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