Why was your Google Ads or Facebook ad account suspended, and how do you appeal?

Ascent Vision · Published October 24, 2026

Google's reasons for suspending an ad account include breaking its policies or terms, billing problems such as an unpaid balance, a chargeback or suspicious payments, and protecting against unauthorized access. Meta says it restricts accounts that break its policies, appear hacked, miss its two-factor requirements or show unusual payment activity. Both offer an appeal or a review. Fix the cause first, then appeal once, with honest detail.

Why Google suspends accounts

Billing: promotional code abuse, requesting a chargeback, suspicious payment activity or an unpaid balance.
Repeat policy violations: Google says it warns at least 7 days before a suspension. For certain policies it uses strikes: none for a first violation, temporary holds of three and seven days for the first two strikes, and a suspension at the third.
Egregious violations, a list that includes counterfeit, malicious software and unacceptable business practices: Google says these bring an immediate suspension without warning, after which the advertiser will not be allowed to advertise with Google again.
Unauthorized activity: Google says it suspends an account temporarily if someone else tries to get in, to protect against unauthorized charges.

Why Meta restricts or disables accounts

The situations Meta lists include an advertiser not following its standards and policies, a business portfolio or its assets that appear compromised or hacked, an advertiser not meeting its two-factor authentication requirements, and unusual payment or account activity, or high rates of failed or disputed payments. A restriction can mean a lower daily spending limit, losing some payment or advertising features, or losing the ability to advertise at all.

Meta says that when a person's own profile is restricted, ad accounts where they are the only attached user may also be disabled, while other members may still be able to advertise. Keep at least two people from the business on every account, as the related answer on who should own your ad accounts explains.

How to appeal

Google: select Contact Us in the notice at the top of your account to open the appeal form; the outcome comes by email. Google says some advertisers must first complete advertiser verification, that appeals can be filed for at least 6 months after a suspension, and that filing too many appeals for the same suspension may mean they are not processed. It reinstates accounts only in compelling circumstances, such as a mistake, and asks appeals to be "thorough, accurate, and honest".

Meta: go to Meta Business Support Home, choose the restricted account and follow the steps under What you can do, such as confirming your identity, securing the account or requesting a review. Meta says you must be an admin to request a review, and that an ad account disabled for a policy violation that stays ineligible for 6 months can no longer be reinstated.

Before you appeal

As general advice, not either company's: gather the notice that names the policy or problem, your billing records, proof the business is real, and a list of recent changes, such as a new ad, page, payment method or user. If the account may have been hacked, secure the logins first. Do not open a new account to get around a suspension: Google says new accounts an advertiser tries to create may also be suspended, and recommends getting suspended accounts reinstated first.

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