Answers

Should a new business put up a coming soon page, and what should it say?

Ascent Vision · Published October 25, 2026

A coming soon page helps for a few weeks, when the name and phone number are settled and people are already asking about you. It tends to hurt when it stays up for months, because visitors see a business that never seems to open. Say what you will do, where, roughly when, and how to reach you or hear about the opening, then replace it with a real one-page site as soon as you can.

When it helps, and when it hurts

• It helps when the name, domain and phone number are final and people are already hearing about you, from signs, word of mouth or a Google profile.
• It helps when it gives people something to do: call, email or sign up to hear when you open.
• It tends to hurt when it stays up for months, or when it says only "coming soon" with no name, place or way to reach you.
• It is usually not worth it if a simple real site could go up in the same week.

What it should say

• What you do, in one plain line.
• Where you work, or the towns you serve.
• When you expect to open, even if only the month.
• A phone number or email address someone answers, or a sign-up for opening news that says what you will send.
• Your business name, spelled exactly the way it will appear everywhere else.

How website builders handle it

Wix's help page on creating a landing page gives a "Coming Soon" or "Under Construction" page as an example. It says such a page should not display a header or a footer, so visitors focus on its message, and that it must be set as the homepage if you want it to be the first page people see. It adds that a landing page without a menu should link a button to the site's main page if visitors are meant to reach the rest of the site.

Other builders usually have similar options. As general advice, use the one your site already runs on rather than a separate service, so the real site can replace it at the same address.

Google's opening date, and replacing the page

If you have a Google profile, its opening-date option can show the business on Google before you open; the related answer on when a new business should start marketing explains how.

Replace the page with a real one-page site as soon as your services, area and contact details are settled, and run through the related answer on what to check before a new website goes live. If you collected email addresses, send the opening note you promised, with a clear way to unsubscribe.

Sources

1. Wix Help Center, "Wix Editor: Creating a Landing Page (E.g. 'Coming Soon' Page)"
2. Google Business Profile Help, "Add a business opening date"

Related answers

• When should a new business start marketing, and what comes first?
• What should you check before a new website goes live?
• What should a service business homepage say?