Answers

How do you track leads from flyers, yard signs and truck wraps?

Ascent Vision · Published October 18, 2026

Give every printed item its own way back to you, then record it. A flyer, yard sign or truck wrap can carry a short web address or QR code used nowhere else, or its own phone number, so an inquiry that arrives through it can be traced. Ask every new customer how they found you as well. Log these leads under the campaign channel, name the item in the notes, and follow each one to won, lost or still open.

Why print is hard to track

Print has no click to count. Someone sees your sign on a Tuesday, remembers the name on Friday and searches for it. Without a marker, that inquiry usually gets credited to search, and the sign looks as if it did nothing. The fix is to give each item something that only it carries.

Three ways to tag a printed item

• A short web address or QR code for each item, used nowhere else, that opens a page matching what the item says. Use a different one for each flyer run, sign batch or vehicle, so you can tell them apart. The related answer on landing pages covers what that page should say.
• A separate phone number for each item or campaign, forwarded to the phone you already answer. Choose a number you can keep as long as the item is in use: a wrap or a sign can stay out for years, and a number that stops working turns callers away.
• The source question. Ask every caller and every form "How did you hear about us?" and write the answer down in their words. Many people who saw a sign or a van never scan or dial a tagged number, so this is often the only trace.

How to record them

If your lead list sorts every inquiry into search, AI answer, social, referral, paid, email, campaign or direct, a printed item with its own address, code or number belongs under campaign: you put it out yourself and tagged it. Write which item in the notes, such as "spring flyer, east side" or "van 2 wrap", and record the outcome as won, lost or still open.

Sometimes a person saw the truck first and then found you through a search. Keep both on the lead; the related answer on which source gets the credit explains how to choose one for your reports.

Deciding whether it was worth it

After a set period, such as a season, compare each item by the inquiries it brought, the jobs it won and what it cost to produce. Count jobs won, not scans or calls. Signs and wraps often work slowly and through memory, so part of their effect may show up only in answers to the source question.

When you follow up an inquiry that came from print, call or text only with the person's consent. If you are a licensed contractor, check the rules on showing your license number on ads and vehicles; the related answer on showing your license and insurance covers Florida's rule.

Related answers

• What is a landing page, and when does a small business need one?
• Which source gets the credit when a customer found you several ways?
• Should your website show your license number and insurance?