How do you get a second location on Google when your business opens another one?

Ascent Vision · Published October 25, 2026

A second place usually gets its own Google Business Profile when it is a real location the business operates from. Google says not to create more than one page for each location, to give each location a phone number or website for that individual location, and not to create a new profile because a business moved. A business that only travels to customers is allowed one service-area profile.

When a second place gets its own profile

Google's guidelines say not to create more than one page for each location of a business. For service businesses, they say a business with different locations, with separate service areas and separate staff at each, is allowed one profile for each. A business that has no storefront but travels to customers is allowed one service-area profile.

Some places do not qualify. The guidelines say a virtual office, meaning a rented mailing address the business does not operate from, is not eligible, and that P.O. boxes or mailboxes at remote locations are not acceptable. Of a co-working office, they say it needs clear signage, customers received during business hours and the business's own staff. The related answer on duplicate Google listings covers the line between a duplicate and an allowed second profile.

Adding it

Google's page on adding a profile says that if none exists for the location, you can create one at business.google.com/add, choose Add your business to Google, follow the prompts and pick a verification option. It says adding or claiming is at no charge, that only eligible businesses can do it, and that the address must meet its guidelines. If an unverified profile for the place already exists, Google says you can claim it instead.

For owners with several locations, Google's page on business groups says Business Profile Manager lets you manage multiple profiles in bulk, and that sorting locations into groups helps keep them organized.

What each location needs of its own

Google's guidelines say to give a phone number that connects to the individual location, or a website that represents it, and to use a local number instead of a central call center helpline whenever possible. They also say to provide the regular customer-facing hours. As general advice, each profile should describe only what that place offers, and the visitor should never be left wondering which place a phone number belongs to.

Reviews, moves and the website

A new profile usually starts with no reviews of its own. Google's reviews page describes moving reviews when a business relocates or after an unintended duplicate caused by a move or change of owner, and it says not to create a new profile because of a change in physical location or ownership. As general advice, expect a second location to start with no reviews, and ask its first customers the way the related answer on getting more reviews the right way describes.

If you are moving a location, edit the profile you have; the related answer on changing your business name or address covers it. A second location rarely needs a second website; the related answer on having more than one website covers that.

Sources

SEO for service businesses

Get found on Google by the people already looking for what you sell, in the places you serve, and see which searches turned into inquiries.

See the service Work with us