How many pages does a small business website need?
Most small service businesses do well with four to seven pages: a homepage, a page for each main service customers hire you for, an about page and a contact page. A brand-new business with one service in one area can start with a single good page and grow from there. Add a page only when you have something real to put on it; a thin, empty page helps no one, and the count itself wins nothing.
A starter list for a service business
| Page | What it is for |
|---|---|
| Homepage | What you do, where, and for whom, with one clear next step |
| One page per main service | What is included, who it suits, and examples of real jobs |
| About | Who is behind the business and why they can be trusted |
| Contact | Every way to reach you, and what happens after someone does |
When one page is enough
A new business with one service and one area can start with a single page that does the homepage's job well: what you do, where, for whom, some proof, and an easy way to make contact. One clear page usually beats five thin ones. The related answers on what a service business homepage should say and how to describe your services cover what belongs on these pages.
When a service earns its own page
Split a service onto its own page when customers ask about it on its own and you have enough to say: what is included, how the work usually goes, photos of real jobs, and the questions people ask before hiring. If all you could write is a heading and two sentences, leave it as a section on an existing page until there is more.
What matters more than the count
Do not add pages to look bigger or to chase every phrase someone might type. A visitor who lands on an empty page leaves, and the inquiry leaves with them. Pages exist to answer a customer's question or to make contact easier; a page that does neither can be cut without loss.
Related answers
- What should a service business homepage say?
- How should you describe your services on your website?
- What should a small business put on its About page?
Websites, upgraded or built
Most businesses do not need a new website. They need the one they have to load fast, say clearly what they do and ask the visitor to take one step.